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Abstract

#Trade Shows

trade show marketing

How can exhibitors guarantee that their trade show
marketing investment will pay off ?

EXPOSED:
"The biggest mistakes
exhibitors make when participating
in a trade show !"

Is your business making these mistakes and failing in your trade
show marketing strategy ?
The Trade Show Edge will walk you through what
you should be doing to have a successful and
profitable trade show....Guaranteed....

Have any of your previous trade shows failed to deliver the returns
you expected ?
Are you worried that you're not doing all you can to make your next
trade show a raging success?

Is the next trade show make-or-break for you?

Do you have an iron-clad trade show marketing plan to attract
the right customers and stand out from your rivals in the
hyper-competitive "war zone" of trade show marketing?

Why choose The Trade Show Edge ?
Trade Show Marketing ebook
Because I'll show you how you can obtain the best ROI on your
trade show participation.
Provide a Pre Trade Show Marketing Plan that works and, one
that gives you productive and measurable results.
I'll ensure that you don't make common mistakes that are
constantly being made by trade show exhibitors.

Plus give you a free bonus book on sales techniques.

And, provide a 100% no-risk-to-you money back guarantee

But first a little about myself....

Ken MacKenzie, author of The Trade Show Edge My name is Ken MacKenzie
and I've had over 30 years marketing and public relations experience.
As Marketing Manager in a U.S. Trade Center, which is a United States
Government facility, sponsored by the United States Department of
Commerce, I served as Principal Advisor to the U.S. Trade Center
Director on major U.S trade event planning and promotion. In this
position I was totally responsible for the organization, advertising,
promotion and implementation of numerous U.S. Government sponsored
trade shows and other events covering many different industry groups.
As a Senior Consultant with International Public Relations for a number
of years, as well as the owner of Ken MacKenzie Communications, I
managed many various major projects and accounts.
Ken MacKenzie
Author of "The Trade Show Edge"

"Ken MacKenzie achieved the highest documented level of success of any
Trade Show Manager in the U.S. Foreign Commercial Service worldwide"

Bert Engelhardt
Principal Commercial Officer
American Consulate General, Sydney

As you read on, you'll learn more about how you can have a very
successful and profitable trade show!

The first thing to note is that costs are climbing and competition
increasing, so it's very important to squeeze as much juice from your
trade show participation as possible !
In any trade show there are winners and there are losers.

What makes the difference?

A pre trade show marketing plan !

"But before I go into that, it's essential that you understand that for
productive results as a trade show exhibitor you...."

trade show marketing plan Have a trade show marketing plan

Trade show marketing understand what works,

what doesn't, and why.....

__________________________________________________________________

Trade Show Marketing This book will definitely give you an edge !

"The Trade Show Edge" has over 160 pages to help your business obtain the
best ROI from your trade show participation.

"Instantly" download Trade Show
Marketing Strategies, Tips and Ideas !

PLUS - look for the
great FREE BONUS book
on sales techniques below !

-
Click Here To Add To Cart

__________________________________________________________________

"Trade show marketing is your Key to Extra Profits!"

Your trade show marketing challenge
is finding innovative ways to distinguish your business
from your competition.

In short - your trade show marketing plan should be
looking to gain a competitive edge !

This fully detailed downloadable ebook reveals how you can obtain a greater
return on your investment from a well prepared trade show marketing plan!
__________________________________________________________________

In today's hyper-competitive exhibiting market you must
stand out and attract the right customers

You know that standing out in the crowd - and attracting the right
customers - has never been tougher than in today's hyper-competitive
exhibiting market.

That's why it's so important to know what the tradeshow medium is and
how to use it correctly.

A tradeshow marketing plan has critical elements such as having
meaningful and measurable objectives; how to target your particular
market; what you need to budget for; your planning timeline; how to
select space and what kind of exhibit you should have are all
imperative if you are to have a successful show.

After all, I'm sure you don't want to miscalculate your potential trade
show audience or design a booth that's not open and inviting.

Of course, having ineffective graphics that do not get your messages
across; failing to measure your results and failing to follow-up
leads, are just a few of a host of other exhibit killers!

"I'm here to help you with your trade show marketing so that you
don't make common mistakes that are constantly being made
by trade show exhibitors."

The Trade Show Edge quickly uncovers the mistakes
now being made by many trade show exhibitors.
You'll discover what needs to be done to give you a huge advantage over
your competition, making it easier to attract new clients, thereby
having additional sales and extra profits.

Here are the two biggest mistakes
of all....

Not undertaking advanced pre trade show marketing preparation
and having untrained booth staff !

In fact, it's a waste of time and money participating if you make
either or both of these two errors.
The Trade Show Edge explains why pre trade show marketing is critical
in alerting potential customers to your presence, your purpose and your
business and why the effectiveness of your booth staff can make or
break your success at a trade show.

In our current economy and its increased costs,
how can exhibitors guarantee that their tradeshow investment will pay
off?

You need to ask yourself......

What's got to be in place with my tradeshow marketing to
ensure I get the results I expect?
Can I do what's required?
Can it be measured?

Avoid common trade show mistakes!

With enormous amounts of money and time being invested in setting up a
trade show booth, not to mention the cost of sending employees to the
event, you need to discover how essential it is to increase your
results by avoiding common trade show mistakes!

Trade Show Marketing
This book covers strategic principles for exhibitors to utilize before,
during and after a trade show to maximize the value of their trade show
investment...

From the booth planning stages, to exhibitor etiquette, to pre-show,
at-show and post-show follow- up, The Trade Show Edge will show you how
to make your trade show exhibit successful and avoid making these trade
show marketing pitfalls.

"The Trade Show Edge" gives you instant access to vital information
which will enable your trade show marketing program
to gain effectiveness and impact!

Every area of trade show management is covered in this concise,
easy-to-read book.

No matter how large or small your program is, you will find solutions
to your trade show challenges.

There is no doubt that trade shows are an
extremely powerful sales and marketing tool.

However, taking part in a tradeshow without having a clear view
of......
why you are there and
how to get your message into the hands and minds of the people
you want to reach most

ie. your buyers
....is almost a certain recipe for disaster!

Inside "The Trade Show Edge" you'll find....

What's the most important starting point for any trade
show? (see page 7)
What you should do before committing your company to a trade
show (see page 8)

The activities that contribute to a trade show's success (revealed on
page 9)

How to spell out and plan your trade show objectives (see page 10)

How you should evaluate the trade show market and plan an exhibit
program
(see page 16)

Where to find trade shows (see page 19)

How to establish a budget and what to cover (Includes Budgeting
Worksheet)
(see page 21)

A Trade Show Planning Guideline to maximise your trade show
results (see page 30)

Selecting Space - the factors and guidelines you must consider (see
page 33)

How to calculate your potential show audience (see page 35)

"Your willingness to work with us and help Arizona companies we
represented prior to the actual trade show was what really spurred our
participation and eventually was what made Repcom successful."

Janice M. Schaefer
Director, Business and Trade
Arizona Department of Commerce

In addition, the book also covers....

How to design and build an open, inviting booth
(see page 41)

The latest exhibit design and industry trends (see page 50)

How to create crowd-stopping graphics and other exhibit tips (see page
53)

Shipping your exhibit tips, drayage & how to avoid
aggravation (see page 61)

Your Prospective Buyer - know what your visitors want! (see
page 70)

How to qualify prospects. Included is a sample Qualification Form (see
page 75)
Pre-show, At-show and Post-Show Marketing (Critical
information starting on page 80)

How to obtain publicity in Business-to-Business Press, including how to
write press releases/prepare Press Kits (see page 92)

Giveaways - make sure they have a connection to your product (see page
106)

Trade show literature tips (see page 109)

"On behalf of the Jakarta City Government, we would like to extend our
deepest gratitude and highest appreciation for the attention,
assistance, support and co-operation you extended to us for the
"Jakarta Beyond Your Imagination" presentation."

Tb. R. Rais
Vice Governor
Capital City of Jakarta, Indonesia

And there's more. A lot MORE! These vitally important matters
are also covered....

The most critical resource on the trade show floor - The Trade
Show Planning Guide -
(see full details on page 112)

How to train and schedule your exhibit staff
(This very important aspect is covered starting
on page 117)

How to ask "Open Ended" questions
(see page 129)

How to evaluate your competitors at a trade show (discussed on page
133)

Trade show hospitality events should be relationship-focussed (see page
137)

Don't forget sponsorship and speaking opportunities (see page 143)

Post-show follow-up and evaluation (Two of the most overlooked aspects
of trade show participation are discussed on page 145)

Trade Show Evaluation Form (available on page 153)
What to do in an emergency (see page 156)

Resource Directory and Industry Terms (Check out the
Appendices)

I've put all this information into an eBook
that you can check out right now ....

"The phenomenally successful "Computers USA Exhibition" is an example
of the magnitude of an exhibition project for which Mr. MacKenzie was
responsible."

Toby T. Zettler
Director
United States International Marketing Center

Many exhibitors at the average tradeshow continue
to make mistakes in their exhibits !

If you would you like to..

* [_] Gain a competitive edge with your tradeshow marketing
* [_] Drive your sales further
* [_] Achieve a greater return on your trade show investment
* [_] Record a much higher trade show success rate
* [_] Attract and keep loyal customers
* [_] And, obtain extra profits

Then the "Trade Show Edge" is for you.

Order now and you'll also get this
very special FREE BONUS!
"Lifelong Customers" is a very helpful source for when you're
developing your trade show ideas "Lifelong Customers"
How to attract and keep
loyal customers for life!
by Lee Fowler.

Lee Fowler has been coaching and training in sales and service skills,
presentations, negotiating and creative thinking since 1982. He has
worked on developing sales training projects for some major companies
including: Castrol, Apple Computer, Radisson Hotels, Colgate-Palmolive,
Volvo, Legal & General, Schwarzkopf Haircare and a host of other super
successful companies -and- watched them get incredible results!
This book will teach you, step-by-step, the skills and techniques
developed for those companies and how to apply them in your business so
you can achieve the same incredible results.

The book will clearly explain how to....
Greet your customers so that they are totally at ease with you
immediately
Go beyond customer satisfaction and achieve customer loyalty
How to find out, in just a few minutes, what will make your
prospects buy
How to instil confidence in your ability to deliver truly
great service
Plus any holes in your business that might cause a customer to
leave you - before it happens

Customers will return to do business with you again and again, year
after year, despite your competitors' best efforts to lure them way
from you if you apply the principles explained in this book.

Without a doubt, your sales
will definitely increase!

An investment in "The Trade Show Edge" PLUS "Lifelong Customers"
will assist you in "accelerating the sales process"

You'll record a much higher success rate!

Increased marketing skills = increased sales = increased profits

The 100% no-risk-to-you Guarantee
HONESTe Online Member Seal Click to verify - Before you buy!-
The Trade SHow Edge guarantee

I want you to be completely without risk...
so here's my guarantee......

I'm so convinced of the value
of "The Trade Show Edge",
you get secure order processing through Clickbank with an 8 weeks(56
days),
100% money back guarantee

If at any time in the next 56 days you feel that it falls short in
delivering everything I have promised in this letter, just let me know
and I'll be happy to give you a full refund.

No questions asked!
And, you can keep the eBook FREE with
my compliments. That way you risk nothing.

In fact, if for any reason you're not 100% satisfied, I want you to
demand your money back.

This product is backed by ClickBank's guarantee of quality customer
service and ClickBank will be happy to help you if there is any problem
with your purchase

Ken Mackenzie, author of The Trade Show Edge

To obtain your copy, please click the "Order Now" button below
for an instant download of the ebooks.

Once your credit card is approved, you will be taken to a special
download page
where you will immediately download these two ebooks directly to your
computer
Purchase Online With Credit Card or Paypal By Secure Server.

Yes ! I want The Trade Show Edge NOW !

The regular price is [DEL: $47.00
:DEL]
However, you get "The 'Trade Show Edge' TODAY,

PLUS "Lifelong Customers"
for only $37.99
as a special introductory offer !

That's nearly 20% off the normal price plus you get the bonus!

You will be instantly downloading these books in PDF format
And you have 56 days to evaluate them.

No physical products will be shipped.

Clickbank sells our products - they are a trusted online retailer
specializing in digitally delivered products.

If you are not completely satisfied with this eBook you will be able to
obtain a
FULL REFUND

You need to do this right NOW because this is a limited time offer

Don't wait a second longer.
Please click on the Order Now button to instantly download!

Remember, your total package is ...

Here's what
you get....

Separate Purchase

Special Introductory Price

" The Trade Show Edge"

$47.00

$37.99

"Lifelong Customers"

$18.00

FREE gift

Total Value

$65.00

$37.99

Total value $65.00 for only $37.99!

Trade show marketing plan Order Form-

Order with confidence on 100% secure servers.

Secured payment can be
made through Credit cards and Paypal

P.S. Don't forget, you'll get "The Trade Show Edge" today PLUS
"Lifelong Customers" for the low price of just $37.99 - but ONLY if you
act now !

P.P.S. You can't lose with the guarantee ! There's no risk on your
part.
This ebook is guaranteed with an eight weeks, (56 days) 100% money back
guarantee

Trade show marketing plan Order Form-

Order with confidence on 100% secure servers.

� COPYRIGHT 2010-2011 ALL RIGHTS RESERVED

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